How to Earn Money from Facebook by Uploading Videos: The Ultimate Guide [2025]

Facebook is now a most profitable platform for creators, entrepreneurs, and influencers  who can earn money easily by uploading video content. With a massive user base, Facebook provides various monetization features that allow video creators to make money.The various methods of making money from Facebook videos, the prerequisites, success advice, and some best practices will all be covered in this comprehensive tutorial.

 

1. Join Facebook’s In-Stream Ads Program

One of the most popular ways to earn money from videos on Facebook is through In-Stream Ads. This program allows creators to insert ads in their videos and earn a share of the ad revenue. In-stream ads include pre-roll, mid-roll, and image ads, which are inserted at natural breaks in your video.

Eligibility Requirements for In-Stream Ads:

To be eligible for in-stream ads on Facebook, you must meet specific requirements:

• Minimum Followers: You need at least 10,000 followers on your Facebook Page.

• Video Views: Your videos must accumulate 600,000 minutes of total watch time over the past 60 days across all videos.

• Video Length: Each video must be at least 3 minutes long to qualify for in-stream ads.

• Content Type: Videos must be high-quality, original, and engaging to hold viewers’ attention.

• Location: The in-stream ads program is only available in certain countries. You can check your eligibility in Facebook’s Creator Studio.

 

Tips for Success with In-Stream Ads:

• Create Engaging Content: The more viewers stay engaged with your videos, the more ad revenue you can earn. Focus on creating compelling, high-quality content that encourages viewers to watch till the end.

• Consistency: Regularly upload videos that are at least 3 minutes long to qualify for ad insertion. Consistency will help you maintain engagement and increase your reach.

• Optimize for Watch Time: Use attention-grabbing hooks in the beginning to keep viewers engaged. The longer they watch, the more ads they will see, which increases your revenue potential.

Pro Tip: Experiment with different ad placements and analyze which positions (pre-roll, mid-roll, post-roll) perform best for your content type.

 

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2. Earn through Facebook Stars

Facebook Stars is a feature that allows your viewers to support you directly by purchasing virtual stars during live streams. Each star has a monetary value, and creators can redeem stars for cash.

How to Use Facebook Stars:

1. Enable Stars: If eligible, you can turn on Facebook Stars from your Creator Studio.

2. Host Live Streams: The feature works best during live broadcasts, where you can directly interact with your audience.

3. Encourage Viewers to Send Stars: Thank viewers for sending stars and make them feel valued. You can even offer shout-outs during the stream.

 

Tips for Earning More with Stars:

• Engagement is Key: The more interactive your live stream is, the more likely viewers are to support you. Respond to comments, answer questions, and keep the conversation lively.

• Plan Special Streams: Host unique or themed events to encourage more star donations, like Q&A sessions, tutorials, or fan appreciation days.

• Express Gratitude: Acknowledge and thank viewers whenever they send stars. Showing appreciation makes your audience feel involved and valued.

Pro Tip: Create a visual overlay or pinned message asking viewers to support with Stars, especially if you’re raising funds for a particular goal or cause.

 

3. Affiliate Marketing: Promote Products in Your Videos

Affiliate marketing is a highly effective way to earn money on Facebook by promoting products that are relevant to your audience. You earn a commission every time someone makes a purchase through your affiliate link.

How to Start Affiliate Marketing on Facebook:

1. Choose Products that Match Your Niche: Select affiliate products that are valuable and relevant to your audience.

2. Create Informative and Engaging Videos: Make product review videos, tutorials, or unboxings that highlight the benefits and features of the product.

3. Share Affiliate Links: Place your affiliate links in the video description, pinned comments, or as a CTA within the video content.

 

Best Practices for Affiliate Marketing on Facebook:

• Be Transparent: Disclose affiliate partnerships to maintain trust with your audience. Use phrases like “This video is sponsored by [product]” or “I earn a small commission at no extra cost to you.”

• Track Your Links: Use tracking links or URL shorteners to see which videos drive the most traffic and conversions.

• Provide Value: Ensure that your video offers valuable insights, tips, or demonstrations. This will increase viewer engagement and drive more clicks.

Pro Tip: Use limited-time offers or discount codes to create a sense of urgency and encourage viewers to purchase.

 

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4. Create Sponsored Content for Brands

As your page grows in followers and engagement, brands may reach out to you for sponsored content opportunities. Sponsored videos are a lucrative way to earn income, as brands will pay you to promote their products or services.

How to Secure Sponsorships:

• Build a Niche Following: Brands are more likely to sponsor creators who have a dedicated following within a particular niche, as it ensures their products reach a targeted audience.

• Reach Out to Brands: Don’t wait for brands to come to you. Proactively contact brands or sign up for influencer marketing platforms where you can connect with potential sponsors.

• Create High-Quality, Authentic Content: Brands look for content that aligns with their image. Focus on quality and authenticity in every sponsored post.

 

Tips for Successful Sponsored Content:

• Disclose Sponsorships: Always inform your audience about sponsored content to stay transparent and build trust.

• Stay Consistent with Your Brand: Only accept sponsorships that resonate with your content and audience. Irrelevant products can hurt your credibility.

• Provide Value in Each Video: Don’t just promote; showcase the product’s benefits and explain how it can help your viewers.

Pro Tip: Create a “Media Kit” that details your audience demographics, engagement rates, and previous partnerships. It makes a great impression on potential sponsors.

5. Sell Digital Products or Services

If you have your own digital products like eBooks, courses, templates, or offer services, Facebook videos are a powerful way to promote and sell these offerings.

How to Sell Digital Products on Facebook:

1. Create Value-Driven Videos: Make videos that give a sneak peek or demonstrate the benefits of your product.

2. Add a Call-to-Action (CTA): Direct viewers to a purchase link, sign-up page, or landing page where they can buy your product.

3. Leverage Testimonials: Show reviews or testimonials to boost credibility and persuade viewers to purchase.

 

Tips for Maximizing Sales of Digital Products:

• Run Limited-Time Promotions: Create urgency by offering discounts for a limited time, which can help increase sales.

• Focus on Pain Points: Address the specific problems your product solves. Use relatable language that resonates with your audience.

• Engage in Comments: Respond to comments with more details and invite potential customers to ask questions.

Pro Tip: Use Facebook groups or community posts to promote new product launches and offer exclusive discounts for early buyers.

 

6. Host Paid Online Events

Facebook offers a Paid Online Events feature where creators can charge viewers to attend live events. This feature is ideal for workshops, tutorials, webinars, or other educational content.

Steps to Host a Paid Online Event:

1. Set Up an Event: From your Facebook Page, choose Create Event and select Paid Online Event.

2. Set a Ticket Price: You can choose a ticket price that reflects the value of the content you’ll be offering.

3. Promote the Event: Announce the event on your page and build anticipation among your followers.

 

Best Practices for Paid Events:

• Offer Value: Make sure the content of your event is worth the ticket price. High-value content encourages attendees to come back for future events.

• Engage with Attendees: Make the event interactive by encouraging questions and real-time engagement.

• Provide Exclusive Content: Offer insights, guides, or actionable steps that viewers can’t find elsewhere.

Pro Tip: After the event, offer a summary or downloadable guide to enhance value and build loyalty with attendees.

 

Best Practices for Maximizing Earnings from Facebook Videos

• Post Regularly: Consistency is essential for maintaining engagement and growing your reach.

• Engage with Your Audience: Respond to comments, interact in live streams, and build a strong community around your content.

• Use SEO Techniques: Optimize video titles, descriptions, and tags to improve your visibility in Facebook search results.

• Comply with Facebook Policies: Follow Facebook’s guidelines for video content to avoid issues that could impact your monetization.

 

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FAQs

 

1. Can I upload a video to Facebook and earn money?

Yes, you can earn money by uploading videos to Facebook if you meet the eligibility requirements for Facebook’s monetization programs, such as In-Stream Ads, Facebook Stars, and Fan Subscriptions. By uploading engaging videos and growing your audience, you can earn revenue through ads and viewer support.

 

2. How many views do Facebook videos need to get paid?

To qualify for Facebook’s In-Stream Ads, your videos need to have at least 600,000 minutes of watch time in the past 60 days, and you must have at least 10,000 followers on your Facebook Page. This watch time can be achieved across multiple videos. Meeting these requirements makes you eligible to start earning money from ads placed within your videos.

 

3. Does Facebook pay for videos?

Yes, Facebook pays creators for videos through different monetization features:

• In-Stream Ads: Earn ad revenue when Facebook places ads in your videos.

• Facebook Stars: Viewers can send Stars (virtual gifts) during live streams, which can be converted to cash.

• Fan Subscriptions: Followers pay a monthly subscription for exclusive content.

Creators must meet Facebook’s eligibility criteria for each program to start earning.

 

4. Can 1-minute videos on Facebook make money?

No, 1-minute videos typically do not qualify for Facebook’s In-Stream Ads, as they require videos to be at least 3 minutes long to place ads. However, short videos can still help build engagement and grow your audience, which can be beneficial for other monetization methods like Facebook Stars or affiliate marketing.

 

5. How much does Facebook pay for 1000 likes?

Facebook does not pay creators directly for likes. Instead, earnings depend on ad revenue, viewer support (like Stars or Fan Subscriptions), or external income like sponsorships. However, more likes can indirectly help by increasing visibility and engagement, which may lead to higher video views and, in turn, more ad revenue and other earning opportunities.

 

Conclusion

Monetizing your Facebook videos offers various revenue streams, from in-stream ads to paid events and sponsorships. With quality content, consistency, and strategic engagement, you can build a sustainable income on Facebook. Start with one or two of these methods and scale up as you grow your audience.

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